Privacy Policy

Professional Parts Warehouse, LLC
DBA Professional Parts Wholesale Distributors

Effective date: October 26, 2026

About This Policy

Professional Parts Warehouse, LLC, doing business as Professional Parts Wholesale Distributors (“PPW,” “we,” “us,” or “our”), operates professionalparts.com. This Privacy Policy describes how we collect, use, and disclose personal information through our website and related account, ordering, wholesale application, marketing, and customer service activities.

Our business is based in Michigan and serves customers in the United States. This policy does not govern the independent practices of other websites or services linked from our website.

Information We Collect

Information you provide

We collect information when you register, apply for wholesale pricing, place an order, request a catalog, submit a return or warranty request, subscribe to emails, or contact us. This may include:

• Contact and account information, such as your name, company name, email address, telephone number, billing and shipping addresses, customer account number, and account credentials.
• Business application information, such as business contact details, resale or tax exemption documentation, and other information you submit to establish a wholesale account.
• Transaction information, such as products ordered, prices, purchase order numbers, payment status, delivery details, order notes, and purchase, return, and warranty history.
• Communications and preferences, such as the content of messages and forms, customer service requests, and marketing preferences.

Payment information

Our website uses payment processors, including Stripe and PayPal, to process payments. These processors collect payment credentials and related billing information. PPW receives payment confirmations and transaction details, which may include the payment method and limited card information. Full payment card numbers are not stored in our website order records.

Information collected automatically

When you visit our website or interact with our emails, we and our technology partners collect information such as IP address, browser and device information, cookie and other online identifiers, approximate location inferred from IP address, referring pages, pages and products viewed, cart activity, purchases, and visit dates and times. Email tracking technologies may record opens and link clicks.

Information from other sources

We receive information from payment processors, shipping carriers, and marketing and analytics partners, such as transaction status, delivery updates, and reports about website visits and advertising performance. We may associate website activity with contact or account information when you identify yourself, sign in, follow an identifiable email link, or place an order.

How We Use Information

• Create and manage accounts, evaluate wholesale applications, and administer wholesale pricing.
• Process payments, fulfill and deliver orders, and manage returns, refunds, and warranty claims.
• Provide customer service and send order, delivery, account, and other service communications.
• Send promotional emails and catalogs, including product recommendations and reminders based on browsing or cart activity, subject to applicable law and your marketing preferences.
• Display and measure advertising, retarget visitors, and develop audiences for advertising campaigns.
• Understand website usage, improve our products and services, and maintain website functionality.
• Detect fraud, prevent spam and misuse, resolve disputes, and meet legal, tax, accounting, and recordkeeping obligations.

How We Disclose Information

Operational providers

We disclose information to companies that help us operate the business, including payment processors such as Stripe and PayPal; shipping carriers such as UPS and USPS; website hosting, security, and delivery providers such as Rocket.net and Cloudflare; and providers of accounting, inventory, communications, and technical support services. The information disclosed depends on the service, such as shipping details for a carrier or order and contact information for an accounting system.

Analytics and marketing partners

We use Google Analytics, Google Ads and Merchant Center, Meta (Facebook and Instagram), Pinterest, TikTok, and Klaviyo for analytics, email marketing, advertising, audience development, and related measurement. Depending on the integration, these companies receive online identifiers, device information, website activity, product and cart activity, purchase information, and contact details used to associate activity with a customer or advertising audience. Contact details used for advertising matching may be transformed into a hashed format; hashing does not necessarily make the information anonymous.

These partners may process information on our behalf or under their own privacy policies, depending on the service and configuration.

Legal and business purposes

We may disclose information to comply with applicable law or legal process; investigate fraud or security incidents; enforce agreements; protect the rights, property, or safety of PPW or others; or evaluate or complete a merger, acquisition, financing, reorganization, or sale of business assets, subject to applicable protections.

Sale and sharing

We do not exchange personal information for monetary payment. However, disclosing information to advertising partners for cross-context behavioral advertising or other advertising benefits may constitute a “sale,” “sharing,” or processing for “targeted advertising” under certain state privacy laws. These legal terms can apply even when no money changes hands.

Cookies and Advertising Technologies

We and our partners use cookies, pixels, tags, and similar technologies to operate the website, maintain sessions and carts, perform security checks, measure activity, personalize marketing, and support advertising. Some technologies transmit information directly to partners when you browse or interact with the website.

Google, Meta, Pinterest, TikTok, and Klaviyo technologies help us understand which products visitors view, whether they add products to a cart or purchase, and how they respond to marketing. These technologies support personalized emails, advertising on other websites and apps, retargeting, audience matching, and campaign measurement. Advertising partners may combine information from our website with information from their other services or websites. Merely browsing does not necessarily provide us with your email address; personalized email generally requires an address associated with your activity.

Your Marketing and Tracking Choices

Email marketing

You can unsubscribe using the link in a marketing email or by contacting mail@professionalparts.com. We honor marketing email unsubscribe requests within 10 business days. Unsubscribing does not stop necessary order, account, or customer service messages. Promotional emails may be sent to subscribers and customers where permitted by law and consistent with their preferences.

Catalogs and other postal marketing

Contact us to request removal from our promotional mailing list. Provide the name and mailing address that appear on the mailing.

Browser and platform settings

You can block or delete cookies through your browser and use advertising preferences offered by Google, Meta, Pinterest, and TikTok. Blocking cookies may interfere with login, cart, checkout, or other features. These settings do not necessarily stop all data collection or information sent through other technologies.

You can also visit optout.aboutads.info or optout.networkadvertising.org for opt-out options from participating advertising companies. These choices may apply only to a particular browser or device and do not eliminate all advertising or all tracking.

Requests to PPW

To request an opt-out of targeted advertising or sale or sharing of personal information, email mail@professionalparts.com or call 800-228-7569. Describe your request and provide only the information needed to apply it. Email unsubscribing and advertising opt-outs are separate choices. An email unsubscribe does not automatically disable advertising trackers.

Browser privacy signals

Our website does not currently respond to Do Not Track signals or Global Privacy Control signals. To opt out of targeted advertising or the sale or sharing of personal information, please use the request methods described above.

Privacy Requests and Applicable Rights

You can review and update certain account details through My Account. You may also contact us to request access to, correction of, or deletion of your personal information, or a portable copy of information you have provided.

Depending on your state of residence and whether the relevant law applies to PPW, you may have legal rights to access, correct, delete, or obtain a copy of personal information; opt out of sale, sharing, targeted advertising, or certain profiling; limit certain uses of sensitive personal information; use an authorized agent; and appeal a denied request. We will not discriminate against you for exercising rights protected by applicable law.

Submit requests to mail@professionalparts.com or 800-228-7569. For account-related requests, provide the email address associated with your account and describe what you are requesting. Do not send passwords, full payment card numbers, or government identification documents in your initial request.

We may need to verify your identity before providing, changing, or deleting information and may need to confirm an agent’s authority. We do not require identity verification for sale, sharing, or targeted advertising opt-outs where prohibited by law, although limited information may be necessary to apply a request.

We respond within the time required by applicable law and explain any permitted extension or denial. We may retain information or decline a request when permitted or required by law, including to maintain transaction records, prevent fraud, comply with legal obligations, or establish or defend claims. If an applicable law provides an appeal right, reply to our decision with “Privacy Appeal” in the subject line. Our appeal response will explain any further complaint options required by law.

How Long We Retain Information

We retain personal information for as long as reasonably necessary for the purposes described in this policy. Retention depends on the type of information, our relationship with you, transaction and warranty needs, applicable tax and recordkeeping requirements, fraud prevention, dispute resolution, and legal holds.

Account information may be retained while an account is active and afterward as needed for these purposes. Order and financial records may be retained after an account is closed or a deletion request is received when needed for legal or business recordkeeping. Marketing suppression records may be kept to respect unsubscribe and opt-out choices. Analytics records, cookies, and partner-held information have separate retention periods based on the service, configuration, and applicable requirements. Backup copies may remain until they are overwritten or deleted through our backup process.

Security

We use administrative, technical, and organizational safeguards intended to protect personal information. Our website uses HTTPS encryption for information transmitted through secure pages. No website, electronic transmission, or storage system can be guaranteed completely secure. Keep your account credentials private and contact us if you suspect unauthorized activity.

Children

Our website is intended for business customers and adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact us so we can investigate and take appropriate action, including deletion where required.

Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We will post the revised policy on this page and update its effective date. We will provide additional notice or obtain consent when required by applicable law.